Bonne annee, mes amis! I sincerely hope your holidays were a blessing to you and your family. In addition to the true reason for the season, Christmas often serves as a reminder to me that our role in this world is to give our love away to others with unbridled passion.
It has been a joy for me to see up close and personal the many ways our supplier-partners give themselves to the Apartment Association. We currently have nearly 500 PSC members who’ve made a commitment to AATC. They maintain their memberships because they know the Association is a valuable business asset. For me, I always want to do business with Association members.
I’ve asked several supplier-partner colleagues to share the reasons they pay dues year-after-year. Although the answers vary, and they’re numerous, the one I hear most is “relationships.” I want to do business with people I know, have grown to respect and trust to respond and follow through in every way possible. These are the people who represent their companies with integrity and distinction.
AATC isn’t just an “owner-organization.” We’re an inclusive partnership essential to the success of the multihousing business. Our Association family includes a long list of amazing supplier-partners that serve to fulfill our vision every week of the year. They serve on committees, sponsor and attend our programs and events, support numerous PAC and foundations fundraisers, register for education classes, advertise, share unique products and service opportunities at our trade show— and well, the list goes on and on.
The indelible reflection of these valuable business relationships is lasting personal friendships. Some of my closest friends are Association members, people I’ve met at trade shows, or during committee meeting discussions who’ve grown into life-long friends. For me, that’s the true value of serving the Association. Doing so provides an incredible return on investment.
So, let me leave you with a New Year’s resolution to consider. Resolve to invest time this year getting to know someone new who’s also serving the Association. If and when you do, I think you’ll quickly agree – the time spent with your Association family is well worth the effort. Remember, the highest distinction is serving others.
I give you all my best during the year to come.
Candy Maxey is a Regional Property Manager for Greystar in DFW and currently serves as AATCs President, the Association’s Chief-elected Officer. For additional information regarding ways to get more involved in any of the Association’s many programs, reach out to Candy or any member of the AATC staff at AATCnet.org. We’d be happy to help you.