Articles - Second Third

Trust is a Must!

March 16, 2018

Building Trust in Your Leasing Presentation by Creating a “Relationship” Every rental prospect is in the process of making a major life decision; where they and their family will live for next 12 or more […]

Articles - Second Third

No Money!

March 15, 2018

Like many of you, my first rental property portfolio was a bit risky. As the sole-proprietor, I carefully managed my acquisitions and deposition; mainly paying cash for deals, but occasionally doing partnerships. Since there were […]

Articles - Second Third

Using Contrast to Close

February 21, 2018

Are you willing to try something new and change how you lease apartments? Stanford University research shows that using contrast in your sales conversations not only raises value for the buyer (think prospect) but it […]