Digital Metamorphosis

by Mike Follis, Apartments.com

Change happens. It’s inevitable. And once it happens, you only have two choices: you can accept it or you can reject it.

From my experience, people accept change, no matter how difficult, as long as the outcome eventually makes things better; on the other hand, if you’re proposing change to make things worse, you will get constant and unwavering rejection.

Let’s take the United States of America for example. As we all know, a metamorphosis of profound proportions took place on July 4, 1776. The people wanted something new. They were tired of the status quo. You remember the mantra, “No taxation without representation!”. The evolution of this country has seen some very difficult days and troubling trials but we made it through. The change was worth the struggle. America didn’t become the greatest country in the world overnight, it took a complete metamorphosis.

Over the years, the way people communicate has evolved tremendously. There have been a few key events that completely changed world as it was known. Before the year 1440, the world was in the dark. There were a few people on the planet that knew how to read and write, let alone had access to books. Scholars and priests were the few that had access and ability to read. That all changed in 1440 when Johannes Gutenberg created the first printing press which allowed for the mass distribution of information (mostly bibles at the time). Ever since, the world has gotten smarter and smarter and printing has gotten cheaper and cheaper. Printing was the end all, be all to the dissemination of news and information. The newspaper and magazine was king and people had to go to libraries to research volumes of historical information. Now, one merely needs a keyboard and a USB stick and you can have access to billions of sources of information at your fingertips. If you are not in the know it’s because you choose to be uninformed. The information is there for the taking.

Comparatively speaking, it didn’t take long for the Internet to kill 600 years of printing. Where once, you’d have to go onto your front porch or make a trip to 7-11 to get a newspaper, now you just need a smartphone. News and information comes at you faster than you can read it, and even if you wanted to, you couldn’t read it all. With the decline of print and growth of the Internet, it’s not hard to see how this is true. Nowadays, it’s only a matter of time before everything moves to a sole online experience for news, information, business and entertainment.

Beginning in 2018, Dimensions Magazine will also undergo a metamorphosis. A change is coming, one that we fully expect to be for the better. Moving forward, you will be reading articles and news from AATC through an online experience rather than in print. Yes, you read that right, AATC is no longer printing the magazine after 2017. Not only will this cut considerable costs, it will also save our advertising partners a considerable amount of money while increasing the bottom line at AATC. The online version of this magazine will be available moving forward at dimensions.aatcnet.org. This will be your ‘goto’ destination for all news and information regarding the Apartment Association of Tarrant County, including: information on upcoming events; news and information about the apartment industry; industry educational training and career development; and the most current advocacy information you need to know about Fort Worth and surrounding municipalities.

We don’t refer to this as the death of print but rather a new birth. One that will continue the 20-year plus tradition of Dimensions magazine informing the apartment industry.

Mike Follis, Apartments.com, is AATC’s 2017-2018 Communications Chair. For more information on any of AATC’s communications endeavors, contact Ed Blinn at 817-616-0351 or email him at edblinn@aatcnet.org.